About
I’ve sat in the chair you’re trying to hire for
For seven years I was a marketing and brand manager for practitioner-only supplement brands — running TGA-regulated campaigns, briefing agencies, and making the call under deadline when a claim was too risky to run. I learned complementary medicine from the inside: how practitioners buy, how distributors think, and exactly where good marketing gets killed by rules the creative side doesn’t understand. That’s why ClickFlow exists.
Founder | ClickFlow & CompliGUARD
Why ClickFlow
Most agencies are brilliant at marketing and blank on this category. They hand the regulatory risk straight back to you and hope for the best. I built ClickFlow to be the opposite — a marketing partner that already speaks complementary medicine, so your campaigns move at digital speed without getting the category wrong.
The other half of the story
I also founded CompliGUARD — a pre-publication review support tool that checks health marketing against the TGA · AHPRA · FSANZ · ACCC frameworks and returns clause-cited findings before anything is published. It isn’t legal advice and it isn’t a consultancy; it’s pre-publication review support that pairs with ClickFlow’s creative know-how. Together they close the loop: ClickFlow creates, CompliGUARD checks, and your brand gets speed with a review step built in.
Where I spend my time now
I work at the intersection of AI adoption and advertising compliance — examining how brands, practitioners and consumers are adopting and using AI across the complementary medicines industry. I’ve shared that work with industry audiences, including the Complementary Medicines Australia (CMA) conference.
What I believe
Good marketing and regulatory safety were never meant to be in tension — that tension is the problem I set out to solve. Creative confidence and compliance can live in the same plan.